Dermul builds the new Shop-in-Shop concept for V&B

As a German tile manufacturer, Villeroy & Boch strives for an optimal presentation of its tiles in contemporary showrooms. To this end, a new shop-in-shop concept was devised and developed with large steel tiles boxes, in which you can display the V&B tiles over a large surface. Moreover, it is also possible to integrate a drawer display, a sliding display or presentation walls for single tiles.

The concept consists of a total of 6 tile boxes that can be easily combined. Eyecatcher is the multimedia module "Beeconnect", the digital solution by Dermul. This digital system makes it possible to show atmospheric photos of each V&B tile easily and quickly, as well as to display additional information.

The new concept was first introduced to V&B customers at the ISH fair in Frankfurt in March. This modern display of both tiles and sanitary was well received. The aim is to continue this concept throughout Europe in showrooms of V&B customers.